04-21-2017, 05:21 PM
oh this is brilliant. thanks for sharing it. Jackie Hessian's reaction has to be the most disappointing. i mean, you can understand people being in a rush, not having time to listen [in fact, it is almost too obvious that the experiment was rigged to fail], but she actually took the time to stand there, not appreciate it, while criticizing his business model. it takes some dedication to be that much of a philistine, or prick.
it is interesting to note the experiment has often been reversed since the emergence of modern art, i.e. something seemingly worthless being exhibited in a favourable setting; and, instead of showing people's lack of sophistication, it exposes their pretentiousness. it's even a little ironic that Mark Leithauser uses the example of taking an Ellsworth Kelly out of its frame and hanging it in a cafe. some people might say hanging it in a gallery in the first place was to confer it too much respect.
it is interesting to note the experiment has often been reversed since the emergence of modern art, i.e. something seemingly worthless being exhibited in a favourable setting; and, instead of showing people's lack of sophistication, it exposes their pretentiousness. it's even a little ironic that Mark Leithauser uses the example of taking an Ellsworth Kelly out of its frame and hanging it in a cafe. some people might say hanging it in a gallery in the first place was to confer it too much respect.